Thesis on Social Media Marketing Effectiveness
Rahman, ASM Mukitur
Kabir, Ahmed Imran
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My study focused on a new subject that highlighted the importance of delving deeper into the psychosomatic and societal factors that influence the minds of those who are influenced by goods. My research subject, "Effectiveness of Social Media Marketing," adhered to the research criteria, and I performed the study as individual on a sample size of 82 social media users. I polled consumers as part of this study to provide a quick rundown of social media marketing's reputation. The research's key goal was to understand the possibilities, capitalize on the potential, and protect the perceived worth of customer. I wanted to be mindful of the facts that motivate them to purchase the commodity, as the internet has provided enormous possibilities for the average customer. I found customer interaction to be influenced by three factors: content quality, user interface, and customer frequency of visits. My theory summarizes these two factors: social media marketing success is favorably associated with User Experience, and content quality, and visit frequency have a positive impact on customer engagement. I finished my study by putting the theories to the test, and then making suggestions based on the findings.
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