A Review of Strategic Marketing Practices of Khaleque Textile Ltd.

Abstract

Khaleque Textile Mills, a well-known name in Large Scale Textile and apparel industry, they are offering excellent performance within the field of Knit Garments exports with composite status comprising of Spinning, Knitting, Dyeing, Printing, Finishing and Garments manufacturing also as woven Fabrics Processing, Dyeing, Printing and Finishing. The group earned the claim of good name for its excellence in quality and complicated presentation of day-to-day good job. The days of jute are long gone. Now textile industry is the largest industry in Bangladesh and also it is known all over the world. The secret behind successful textile industry in Bangladesh is the high demand of textile all over the world and very low labor cost in Bangladesh. Also, the water of river Meghna provide an interesting fact, when its water used to wash the textile after dyeing, it becomes extra soft. Khaleque Textile has some strong point that help to survive the market as a same time it has also weaker point that can reduce the productivity as well as good well in market. It has also some threats but also has opportunities, opportunities are stronger than threats. Khaleque Textile follows penetration pricing policy and maintains some strategies to fix the price and capture the market. Initially there are no fixed policy, they constantly change their policy according to the market situations.