An Analysis of Marketing Channel in International Distribution: A Study on SBT Japan Limited

Abstract

Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company’s supply chain. However, downstream side of the supply chain—the marketing channels or distribution channels- a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user is vital for creating customer convenience.

The purpose of this study is the strategic analysis of the marketing channel used by SBT Japan Limited. SBT exports high-quality used car exporter to the rest of the community of the world in the pursuit of contribution to global happiness. It exports products from the following countries: Japan, United Kingdom, United States, Germany, United Arab Emirates, Thailand, Singapore, China. Categories of the vehicle that this company exports are car, truck, bus, heavy machinery, construction equipment, etc. These categories are available at different offices in different countries. Throughout the report strategic role of the value chain of this company is described from the perspective of my understanding. Analysis indicates that sophisticated mechanisms of marketing channel are used to meet the customer requirements of transportation vehicles. Based on the analysis several points are identified and some recommendations are forwarded that my create impact if they are followed properly.