Now showing items 1-2 of 2
Impact of Brand consciousness, Perceive quality, Emotional value, and Perceived Product Price on Soft drink choice
(United International University, 2018-06-26)
The main objective of this research paper is to identify the effects of branding on consumer purchase decision which focus on soft drinks industry in Bangladesh. The whole research has been done based on the consumer ...
Successful packaging and product purchase
(United International University, 2019-01-21)
Packaging sector is one of the largest sectors in the whole world. Approximately 99% of the product needs packaging for various things. Protection, attraction, attention are the obvious thing for a product when the consumer ...