Evaluation of the Clients’ Digital Marketing Engagement: A Study on D’reach
Eusufzai, Nazia Khan
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D'reach is a digital marketing agency that aspires to go beyond the basics and generics of the digital advertising landscape and infuse innovation and next-level digital advertising integration to create business impact-driven digital advertising, and to assist brands in taking leadership in digital frontiers. The primary objective of this report is to understand the roles, implication, and impacts of digital marketing and to analyze the clients of D’reach and its competitors' digital marketing communications. The report's specific scope is to analyze the clients and their competitor's digital marketing communications. In preparation for the report, no structured questionnaire was used. Data about the digital marketing process and most of the information about the related aspects were collected from my company's project guide and other team members by taking interviews and first-hand observation. D'reach works for many brands to build their client's brand awareness and meaningful digital marketing communication to ensure the success for their clients and think for the betterment of the company. And their clients are LOVELLO, Standard Chartered Bank, Yellow, Kumarika Soap & Hair Oil, HONDA, LAUGFS Gas, IOM, TOSHIBA, USA AID, JAQUAR, etc. During my internship period, I had to demonstrate every detail of the client's monthly position on the Facebook page compared to their competitors through an excel report. The whole Excel sheet was divided into several segments according to the number of the client's competitors, and each element of the client's competitors are divided into six parts. These six segments are Page Likes, Date, No. of Post, Content, and Engagement. Here, engagement includes a total number of like, comment, and share on each Facebook post of that month. I have prepared six months of the Competitor Analysis report for Standard Chartered Bank and LOVELLO Ice-cream through my internship journey. From these monthly reports, clients can easily understand their progress and they can also quickly compare their customers’ digital marketing engagement to those of their competitors.
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