Evaluation of the Clients’ Digital Marketing Engagement: A Study on D’reach

UIU Institutional Repository

    • Login
    View Item 
    •   UIU DSpace Home
    • School of Business and Economics (SoBE)
    • Business Administration (BBA)
    • Internship Report (BBA)
    • General
    • View Item
    •   UIU DSpace Home
    • School of Business and Economics (SoBE)
    • Business Administration (BBA)
    • Internship Report (BBA)
    • General
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Evaluation of the Clients’ Digital Marketing Engagement: A Study on D’reach

    Thumbnail
    View/Open
    Evaluation of the Clients’ Digital Marketing Engagement A Study on D’reach.docx (1.341Mb)
    Date
    2021-01-18
    Author
    Eusufzai, Nazia Khan
    Metadata
    Show full item record
    Abstract
    D'reach is a digital marketing agency that aspires to go beyond the basics and generics of the digital advertising landscape and infuse innovation and next-level digital advertising integration to create business impact-driven digital advertising, and to assist brands in taking leadership in digital frontiers. The primary objective of this report is to understand the roles, implication, and impacts of digital marketing and to analyze the clients of D’reach and its competitors' digital marketing communications. The report's specific scope is to analyze the clients and their competitor's digital marketing communications. In preparation for the report, no structured questionnaire was used. Data about the digital marketing process and most of the information about the related aspects were collected from my company's project guide and other team members by taking interviews and first-hand observation. D'reach works for many brands to build their client's brand awareness and meaningful digital marketing communication to ensure the success for their clients and think for the betterment of the company. And their clients are LOVELLO, Standard Chartered Bank, Yellow, Kumarika Soap & Hair Oil, HONDA, LAUGFS Gas, IOM, TOSHIBA, USA AID, JAQUAR, etc. During my internship period, I had to demonstrate every detail of the client's monthly position on the Facebook page compared to their competitors through an excel report. The whole Excel sheet was divided into several segments according to the number of the client's competitors, and each element of the client's competitors are divided into six parts. These six segments are Page Likes, Date, No. of Post, Content, and Engagement. Here, engagement includes a total number of like, comment, and share on each Facebook post of that month. I have prepared six months of the Competitor Analysis report for Standard Chartered Bank and LOVELLO Ice-cream through my internship journey. From these monthly reports, clients can easily understand their progress and they can also quickly compare their customers’ digital marketing engagement to those of their competitors.
    URI
    http://dspace.uiu.ac.bd/handle/52243/1996
    Collections
    • General [1404]

    Copyright 2003-2017 United International University
    Contact Us | Send Feedback
    Developed by UIU CITS
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Copyright 2003-2017 United International University
    Contact Us | Send Feedback
    Developed by UIU CITS