Corporate Branding for Competitive Advantages: A Study of Pine Solutions Limited
Rahman, Md. Ashiqur
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With the boundless importance of information technology in the field of business, IT enabled solutions have created a vast opportunities to provide services connected with IT to various business firms. Pine Solutions Ltd. is one of the growing IT enable service provider organization which continuously attempt to make some advancement to powerful branding and digital marketing. This organization has added other business to its present business portfolio. The solutions of Pine Solutions Ltd. are based on B2B in which they are providing solutions to other businesses about sales increase, branding, promotion, marketing, customer enrichment and engagement and so on. The overview of Pine Solution Limited is shown with its beginning, achievement and product and service information that will help the readers to get a clear knowledge about the origin as well as the services of the company. From that point forward, this report provides review on literatures on IT enabled services for marketing and branding. In addition, studies relating to marketing practice, corporate branding and competitive advantage of Pine Solutions Limited are also reviewed that covers a major of part of this report. Lastly, based on the findings, several suggestions and proposals are forwarded for the Pine Solutions Ltd.
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