Promotional Strategies of Hygienic Products towards Target Market: A Study on ACI Savlon
Shourav, Md. Nahidul Haque
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Advanced Chemical Industry (ACI) is a renowned conglomerate organization in Bangladesh. This organization is serving diversified requirements of customers. In this report, one of the ACI’s namely Savlon is reviewed in terms of its promotional policies. To this end, a buyer survey is conducted for a better understanding of the acceptability of Savlon's promotional strategy. This study includes 10 experimental queries in terms of promotional strategies among the users of Savlon antiseptic. The study proves that Savlon has a good brand copy and clients are remarkably happy with the price run of the item. ACI uses buyer's evolution to create images of Savlon in disguise and it effectively identifies Sablon as an unregulated or unique consideration element in the Bangladeshi market. The more it exists in this search, the more exceptional and over-the-counter customers offering Savlon to see the offer of new conversations over time. These periodic regulars are fascinated by those who bargain for an uncontrolled or self-care product item to account for their concerns and abandon what they receive at an inadequate price. Nonetheless, the lessons demonstrated customer development, for example, the fair results of client feedback on TVC and Internet-based promotions were supreme. The need for ACI to strengthen the strength of their business - a large part of the client does not see the dynamic proximity of sales representatives in different stores. As this report noted, some of the disadvantages of ACI's advertising strategies were even more significant.
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