Analysis of Siemens Healthcare Limited and Its Industry: An Internship Experience Perspective

Abstract

The objective of this report is to study and to analyze the overall business process and condition of Siemens Healthcare Limited and its industry to identify the ins and outs of them, and to recommended policies to overcome the problems of Siemens Healthcare Limited. Both the primary and secondary data are used to prepare this report. This report will also help the policy maker and the Siemens Healthcare Ltd for making their decision. Healthcare industry is not that much rich in our country. But the size of this industry is increasing continuously. Although there are some barriers but there is a huge opportunity for the industry because it is a growing market. Technology in this country is not up to date but it will be recovered in the near future by bringing the new technology. Siemens has emerged in Bangladesh in 1956 as a leading innovator as well as implementer of leading-edge technology enabled solution in the core business segments industry. Siemens Healthcare Ltd is a business to business firm that provides healthcare solutions. The current strength, weakness, opportunities and threats have been described in this report. It was a great experience to work as an intern in a company like Siemens Healthcare Ltd. I was given several tasks to perform that helped me to increase my knowledge skills. I got an opportunity to work expert and talented minds which will have a great impact in my professional life. The main findings of the study are as follow: Siemens Healthcare Limited has less promotional activities and they don’t take customer feedback and they only focused on standardize product which is not a good sign. Some recommendation of the study are they should moderate their policy as well as they should improve their advertising policy and also they should focus on customized product.