Market Development Activities Practiced by the EATL Limited

Abstract

This Report is prepared on EATL Limited a growing IT Company of the country. The report evaluates the business operations of EATL and an overview of the IT industry. But the main focus of the report was concentrated on the market development strategy of EATL Limited. Over the past few decades, the software and IT service industries of Bangladesh have crossed a long road. The sector is now maturing. It is no longer a sidelined industry; this sector is emerging as a new horizon for development of the country. It is unveiling a bright future in the country’s vision of creating “Digital Bangladesh” There are more than 800 registered software and ITES companies in Bangladesh, according to Bangladesh Association of Software and Information Services (BASIS) survey. EATL Limited is an award-winning IT Company of the country led by young entrepreneurs. They provide various IT services, of which the main services are website development and designing, cloud-based services, software development, UI/UX design and so on. The Business development team of EATL is responsible for carrying out all the business-related tasks. This team is the first to respond to all the clients. Initial business discussions, meetings are held with the business development team. If everything goes right then, they deliver the clients to the technical team to fulfill their project. As an Intern, the key responsibilities were to help the business development team to fulfill their works successfully. Business development team tries to convert prospects into their regular business clients, so the member of the business development team must be alert and careful while preparing the documents of those clients and try best to convert the prospects into regular clients.