Internship Report On Marketing Strategy and Customer’s Perception - Savlon Hand Wash & Hospital Assistant Items

Abstract

As part of the Internship at United International University, I have been assigned for doing an internship project at ACI Limited, Consumer Brand department. One of the leading FMCG companies in Bangladesh is the Advanced chemical Industry (ACI) Limited. It started its journey with some household products. One of the prestigious and market-leading products is Savlon and I was doing my internship under the direct supervision of the Savlon and Hospital Accessories item team. As a part of preparing my internship report, to the market scenario, some of the competitors of Savlon had been identified by visiting the market and surveyed more than 100 Hospitals for hand wash and Hospital items through one to one meetings and an online survey. During that time, I also analyzed the market portion and customers' opinions regarding hand wash and hospital items.

In the time of my internship, most of the questionnaires were made by me and some were given by my supervisor Mr Shahed Kamal, General Manager, Sales Development, ACI Consumer Brand. For accomplishing my task throughout that time, I have tried my best which was allocated to me and come up with some results. These results have been assisted me to prepare this report.