Managing Market Insights for Better Market Management: A Study on Sonali Paper & Board Mills Limited

Abstract

The report deals with managing market insights for better market management of Sonali Paper & Board Mills Limited. The report includes the brief discussion of market management activities and exemplifies the use of the market insights of Sonali Paper & Board Mills Limited. Younus Group has established itself as one of the fastest thriving conglomerate in the industrial arena of Bangladesh. It started from humble beginnings as a cold storage businesses in 1981. Since then the business operating for 38 years now has transformed and expanded itself into a group through a plethora of various businesses in diverse sectors. Currently the group consists of paper mills, cold storages, plastic goods manufacturing companies, trading concerns, spinning mills and a potato flakes production plant. Sonali Paper and Board Mills Ltd. was started in 1983 by Mr. Khan Md. Iqbal. It was the first paper mill factory in the private sector. Back at that time, Khulna Newsprint was the only paper mill factory existing in the government sector. Thus, Sonali Paper and Board Mills Ltd. being the only paper mill factory in the private sector, was enjoying a monopoly power. As a result, Mr. Khan Md. Iqbal was making huge profits, but this man never paid any of its taxes due. Hence, in 1998, the mill was closed down. Fortunately, in 2005, Younus Group took over the mill, invested a lot behind it, renovated it and finally, started it with complete enthusiasm in the year, 2006. As we all are aware of the matter that the world is going a recession period. Even in this time of crisis, Sonali Paper and Board Mills Ltd. has been successful in keeping its mark in the hearts of millions of people of Bangladesh. Today, Sonali Paper and Board Mills Ltd. stands as one of the leading paper mill companies of our country, Bangladesh. The efforts and contributions are really worth appreciating by anyone and everyone. This organization has been managing the market insights quite successfully and using these market insights to organically transform itself into a more effective organization. The success stories are covered in detail in the report. At the bottom of the report covers the effectiveness of their market management and contribution of these initiatives in Bangladeshi Socio-economic system.