Marketing and Promotional Activities of Kazi Food Industries Limited (KFIL)

Abstract

KFIL is a well-known company in Bangladesh. KFIL is very famous for its frozen food and ready to eat foods. They are holding around 40% share of the frozen food industry. KFIL also is known for its premium quality ice-cream. They directly import some vital raw material of ice-cream from New-Zealand for giving the consumer best possible premium taste. Besides this, they also market Za’n Zee ice-cream for middle-range group of consumers. Throughout this report, I tried to explain how KFIL promote their brands among the customer group, what is their strength, weakness, opportunity and threat. This report also contains some of their decision-making process regarding the situation. In the introductory part, I discussed about the industry background and also the company background. In the company background part here I tried to show their covering market area and also their market share and customer base. I also discussed the competitor of KFIL brands. As we know, KFIL has different brands so its normal that the competitor will be different. In the main part, I discussed how KFIL promote their brands in physical, digital, and also social media. The analysis also includes some sort of promoting strategy and procedure of KFIL. And finally, after analyzing their strategy for promoting the brands, I tried to give some recommendations to the company to make the strategy more effective and efficient.