Opportunity of Animal Services through IT in Bangladesh: A Case of shurjoMukhi Limited

Abstract

ShurjoMukhi Limited is about creating and imagining a future they want to survive and leave behind. A future where communication is as natural as laughter, a future where grid electricity does not depend solely on charging our laptops, mobile phones, or getting lights and gadgets in our home. It's all about doing the necessary tasks like online banking, online bill payment and internet shopping from mobile or laptop, which are as easy and available as the sun on a bright sunny day. Modern business is extremely complex due to changing customer preferences and tastes etc. all the time for technical and high competition. So, every company should be of international quality. We know that livestock breeds play a very important economic, social and cultural role or function for rural families in contributing to the improvement of income and income of rural families. Livestock contributes to food, family nutrition, family income, wealth savings, soil productivity, livelihoods, transportation, farming, agricultural diversity and sustainable agricultural production, employment of family and community, livelihood purposes and social dignity. Technology is considered as a set of knowledge and application strategies, which people strive to improve the world they need. shurjoMukhi Limited has a strong point that not only helps the market survive, but it also has weak points that can reduce the demand for its products as well as improve the market. It also has some threats but also opportunities, opportunities are stronger than threats. shurjoMukhi Pranisheba Animal Services sets its prices following its penetration pricing policy for pricing services in the market for service delivery. The direct channel and the indirect channel are followed by shurjoMukhi Pranisheba. Initially both are used for service delivery. To capture the market, they use various techniques such as logistics as a supply and promotional tools that make people aware. In discussing the marketing strategy, I used Porter's Five Model, SWOT Analysis, Marketing 4P, Product Life Cycle, Promotion Strategy, Push View, and Distribution Strategy. Finding and analyzing the results of the program presented graphically, the financial section then shows the recommendations and conclusions after net income, 5-year budget on startups, the project completion budget and the dairy farm budget.