The Strategic Marketing Plan of CMED Health Ltd

Abstract

CMED Health Limited is a startup company focusing on preventive healthcare. Mission at CMED is to accurately assess the vitals of people’s health, over time, in the environments where they live, work and play so they can live more productive lives. Through innovative smart health monitoring devices (medical grade), technological support, and a passion to serve people. CMED provide easy to use, cost efficient regular health monitoring solutions to individuals and medical professionals. One of the most burning issues in today’s world is health problems and unavailability ofhealthcare centers or healthcare professionals. This issue is more severe in developing countries where population growth is higher and health professionals are hard to find. With the growing population and diversity of health problems; a smart, automated and secured cloud based regular health monitoring system is a possible appropriate solution for developing countries like Bangladesh. CMED is addressing to resolve these problems. CMED uses smart medical sensors connected to a smartphone for measurement ofvital signs and store data to its secured cloud server. Users will get instant feedback about their health status. It also generates health records that will help doctors to minimize diagnostic time and to give better treatment. CMED will focus on the exciting opportunities in the area of health technology, delivering meaningful innovation to improve people’s lives across the health continuum through new, more integrated forms of care delivery. With an expanding and aging population, the rise of noncommunicable diseases like hypertension, diabetes, cardiovascular diseases, etc. and global resource constraints, health systems all over the world are under tremendous pressure. At the same time, more and more people are keen to take an active role in managing their own health. And digital technology, whilst bringing vast new opportunities, is shifting value from devices to software and services. All of this is driving the convergence of professional healthcare and consumer end markets. By leveraging our deep understanding in advanced technology, research interest in clinical and consumer insights, long-standing aspirations for vast customer relationships, with CMED (cloud platform and integrated solutions portfolio) we can improve people’s health and enable better outcomes at lower cost across the health continuum. In Bangladesh people spent around 600 crore Tk for blood pressure and blood glucose monitoring per year. But the monitoring is not very effective. When people measure, they normally do not preserve the data, which consequence long diagnostic time, low efficacy in treatment. CMED aims to develop an automation process to record, analyze the data which will help doctors to better diagnostic and treatment. This is first time in Bangladesh. CMED developed this service and platform based on two years of research in AIMS Lab, United International University, Dhaka, Bangladesh.