The Strategic Marketing Plan of CMED Health Ltd
Abstract
CMED Health Limited is a startup company focusing on preventive healthcare. Mission at
CMED is to accurately assess the vitals of people’s health, over time, in the environments
where they live, work and play so they can live more productive lives. Through innovative
smart health monitoring devices (medical grade), technological support, and a passion to
serve people. CMED provide easy to use, cost efficient regular health monitoring solutions
to individuals and medical professionals. One of the most burning issues in today’s world
is health problems and unavailability ofhealthcare centers or healthcare professionals. This
issue is more severe in developing countries where population growth is higher and health
professionals are hard to find. With the growing population and diversity of health
problems; a smart, automated and secured cloud based regular health monitoring system is
a possible appropriate solution for developing countries like Bangladesh. CMED is
addressing to resolve these problems. CMED uses smart medical sensors connected to a
smartphone for measurement ofvital signs and store data to its secured cloud server. Users
will get instant feedback about their health status. It also generates health records that will
help doctors to minimize diagnostic time and to give better treatment. CMED will focus
on the exciting opportunities in the area of health technology, delivering meaningful
innovation to improve people’s lives across the health continuum through new, more
integrated forms of care delivery. With an expanding and aging population, the rise of noncommunicable diseases like hypertension, diabetes, cardiovascular diseases, etc. and
global resource constraints, health systems all over the world are under tremendous
pressure. At the same time, more and more people are keen to take an active role in
managing their own health. And digital technology, whilst bringing vast new opportunities,
is shifting value from devices to software and services. All of this is driving the
convergence of professional healthcare and consumer end markets. By leveraging our deep
understanding in advanced technology, research interest in clinical and consumer insights,
long-standing aspirations for vast customer relationships, with CMED (cloud platform and
integrated solutions portfolio) we can improve people’s health and enable better outcomes
at lower cost across the health continuum. In Bangladesh people spent around 600 crore
Tk for blood pressure and blood glucose monitoring per year. But the monitoring is not
very effective. When people measure, they normally do not preserve the data, which
consequence long diagnostic time, low efficacy in treatment. CMED aims to develop an
automation process to record, analyze the data which will help doctors to better diagnostic
and treatment. This is first time in Bangladesh. CMED developed this service and platform
based on two years of research in AIMS Lab, United International University, Dhaka,
Bangladesh.
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