How Nestle Bangladesh is handling NIDO brand in Bangladesh

Abstract

The report started with background of the study. Where the topic of the report, origin of it and the objective of the report was mentioned specifically. The background of the report also includes all the ways of doing this research, the obstacles, mainly means the methodology part and the limitation part. Next the organizational information was included. Describing the company profile, the history of Nestle, all the brands that are accrued or introduced by Nestle. Most importantly in this part the detailed information of Nestle Bangladesh was introduced; all the products which are offered in Bangladesh by Nestle are mentioned. The structure of the Nestle Company, the departments and also the organizational Hierarchy was mentioned. In the main report part the particular category that I worked in was discussed. Starting with the overview of NIDO and then NIDO Bangladesh was discussed. In the overview of overall NIDO as a brand the production, the target market, the products description, the product price, the product price, the product promotion was discussed. It also includes failure story of NIDO and all the competitors which are giving NIDO a tough time in the market of Full cream milk powder. Lastly the report concludes with portraying the position of NIDO and overall stating the situation of NIDO in the conclusion.