Customer Perception regarding Rice bran oil in Bangladesh: A case on ACI Nutrilife Rice bran oil

Abstract

As a graduate business student in a marketing program, we need field experience before we graduate. An internship is a good time to live a real experience. This is the reason, the report is part of the BBA program. I had the experience of visiting many markets in Dhaka. I interviewed resellers and distributors. I asked them how much stock they had. Noting all the comment in my diary, which my supervisor gave me, I had prepared an Excel spreadsheet during the market tour and then sent it back to him. In addition, I had created a survey on consumer perceptions of rice bran oil and according to my supervisor's suggestion, I chose the title of my report that was "Customer Perception regarding Rice bran oil in Bangladesh: A case on ACI Nutrilife Rice bran oil". My internal ACI supervisor Md. Moinur Rahman has also supported me and participated in the market research program with consumers and wholesalers (distributors) during their market visits. There is a survey performed on the consumer's perception of rice bran oil as the main objective of this survey is to understand consumer perceptions of rice bran oil in Bangladesh.

The report is consist of five brief chapters. The first chapter provides the general idea of the internship report. It also includes the main objectives and difficulties that we have faced while preparing the report. The second chapter is a brief discussion of the related literature so that any reader of the report can get the true essence of the report. The fourth chapter is a short briefing of the ACI Company. The most important chapter is analysis and findings chapter where the ACI rice bran oil concept is discussed and the questionnaire responses that I had collected through survey are analyzed and interpreted there to understand the perceptions of customer who purchases edible oil.

Finally, the report concludes with some recommendation, such as ACI should concentrate more on its promotion and consumer awareness of rice bran oil and also some other suggestions according to my academic knowledge so that this product line of ACI can reach more customer in the upcoming days.