Market condition of Freelancing in Bangladesh

Abstract

This report is written based on the freelancing market and I tried to show the potential and actual buyers of the freelancing market, value chain of the freelancing market, marketing mix. I segmented and targeted the customers from my viewpoint as a freelancer. I have also created positioning strategies to attract customers. In the competitor part, I have discussed five forces of competition. I have surveyed to know the market practically and tried to provide primary data to substantiate the findings of my report. Freelancers are keeping a huge impact on the economy of Bangladesh with high export by earnings potential. Freelancing also helps alleviate the unemployment problem in the economy. Students, housewives can earn money and support the family by doing freelancing as a part-time job. A freelancer can start this job by content writing, designing logo, T-shirt, creating websites making flyers, business cards, banners, etc. it is a creative work. This job does not need any educational degree, but communication skill and freelancing training are needed to start this job. An as big investment is not necessary so a freelancer gets an opportunity to earn money by using his or her skills. Though freelancing is a stress-less job a permanent job is more secure than it. In freelancing business, the competitors are here and there all over the world as like as the customers are all over the world. Huge competition in this sector which is a great barrier for freelancers who want to enter this market.