Marketing Practices of Diamond Insulation Product

Abstract

This report is enlightened on marketing practices of “Diamond Insulation Product.” In this report, there are four sections, which are an introduction, company overview, finding and analysis, and a conclusion. In the introduction part objectives of the report, the origin of this report, the limitation of this study and other things are focused. There are several limitations that are in this study. Usually, all information is collected from secondary sources. There are no quantitative data used in this report. In the analyzing part different practice of “Diamond Insulation Product” are shown, which are product marketing practice, differentiation strategy, and product innovation strategy. PESTLE analysis is done to show about Bangladesh market overview. Here also showed STP (segmentation, targeting, and positioning) of Diamond Insulation Product. A marketing approach to their customers is one of the major factors that define the degree of success of any trading since the market is competitive, focusing on customers and their needs with diversified marketing approaches will make the difference in the growth of “Diamond Insulation Product.” The company is successful in applying their marketing approaches in solution-based services, but it has to initiate more strategies for the project-based market.