Execution of Salesforce Automation: An Example from Robi Axiata Limited

Abstract

This report is originally meant to evaluate whether the application of Robi Axiata Limited's Salesforce Automation is an efficient step. Robi Axiata Limited, Bangladesh's leading supplier of telecommunications services, has always been at the forefront of innovation. Robi Axiata has chosen to take benefit of an automation system that is restricted in use in the nation in order to remain competitive in a difficult setting. With the assistance of an Android-based implementation, this instrument, known as Salesforce Automation, enables the sales process to be almost fully automated. The primary objective behind going forward with such a tool is to monitor Robi's sales teams and products and services performance. This tool also makes it possible for staff to be more productive, whether in the field, making sales calls or in the office, producing reports and making critical choices. The Sales Force Automation (SFA) tool is separated into three levels. They are the application, database, and server. All these three levels combined help the employees of Robi automate the marketing side of sales, reporting, and evaluation. SFA's success for Robi eventually relies on the company's staff accepting and adopting this technology. It is therefore essential that the various teams be carefully educated with regard to the use of the platform, as well as the advantages they and the organization as a whole can obtain from the correct use of such an innovative tool.