Market Development Initiative taken by ACI Limited: A hands-on practice through Hygiene Brand

Abstract

Market development is a progressive fetch that recognizes and enhances new market segments for modern products. Market development techniques currently targeted segments on non-buying consumers. It also targets new customers in new segments with some initiative strategy. For the development of a market, a marketer must have to take some initiatives for developing the market, spread the knowledge of the product and also in a decorative and well-planned manner that how the target consumer can be attracted to that product or products. ACI hygiene brand has taken many initiatives for progress in market development by arranging some generous programs and also attending in many renowned campaigns. As this brand work in a teamwork from the beginning to now they continuously generate the idea of initiative strategy and also make it happen for the market development. This report is presenting how ACI limited is practicing the initiative for market development by Hygiene Brand. Hygiene brand is a renowned brand under ACI Consumer Brands. Hygiene department is one of the best profit earning departments under ACI Consumer Brands. It is formulated unique initiative objectives competing for the other brands. The brand has also created awareness among the women on how important they need to hygiene their bodies from lots of viruses, bacteria, germs, and so many dangerous diseases and which awareness can make their market development in this country. For that reason, they have taken lots of initiative and also get very wonderful outcomes from those initiatives. So I try to put those discussions as part of my internship topic in this report with the help of my work supervisor.