Branding Practices of Kazi Food Industries Limited: A Case Study on Bellissimo and Za 'n Zee Brands

Abstract

Kazi Farms Group is one of the leading businesses in the poultry industry of Bangladesh. The report is made on the branding practices of the company for two of its brands: Bellissimo and Za 'n Zee. It will provide its readers with an insight into the overall company, its product offerings, its brands, organizational hierarchy, and departmental activities. It also includes branding and marketing activities performed by that particular company. The events are analyzed in context with how much success the company has made awareness for its two brands. The report will provide readers an idea of how a local FMCG (Fast Moving Consumer Goods)/Food company adopts branding practices in Bangladesh in this century. It showcases prior branding strategies made by ice cream brand(s) and how they associate their promotional, advertising, and design activities likewise to create a successful brand. Readers may find this report easy to understand as it includes a clear and in-depth definition of brand terminologies. The report also consists of some recommendations made by the reporter depending on the findings, which are general and briefly explained.