Marketing Strategies of ACI Motors Limited: A Case Study on Foton

Abstract

This report describes the marketing strategies of ACI Motors limited. This report is based on my experience at ACI Motors. This study gave me a chance to know the commercial vehicle market condition in Bangladesh. At the same time to know about the performance of ACI Motors Limited. I have divided the report into four parts. In the first part, I have discussed the history of ACI Motors. I have also talked about their business units, their agro-business, Yamaha, seeds, machinery, etc. It also covered the products which have more sales and more profitable for the company. It has been presented of the present scenario of the commercial vehicle industry in Bangladesh. This report also mentions the benefits of the companies are given. The pricing should be a focused point for ACI Ltd., which need to be evaluated again.

The report has covered with the background of this world most selling commercial vehicle company. It also included their units, options, features, specifications. Then I have come up with the segmentation, targeting, and positioning strategies. ACI should follow focused and multi-segment approach. In the targeting section, we see the actual buyers and their demands about this market. I discussed some positioning strategies of ACI Motors. Then it comes up with the 4p’s and in detail discussion. Lastly, I have to say that there might be some information about the company may not find in this report due to the security policy of the company. There are some specs where the company need to be more confidential. After a discussion about the marketing practices of ACI Motors, I have ended the report with findings and recommendations along with a conclusion. So there are few spaces there which can be improved for the betterment of the company.