SWOT Analysis of Rupali Bank Ltd.

Abstract

Banking is one of the sectors in which the prosperity of a country depends on. The banking sector in Bangladesh is huge and many skilled workers are working in this sector. I have prepared this report from my internship period of 3 months In Rupali bank Dhanmondi corporate branch. During the period of my internship I have learnt a lot from the employees of that branch. I have prepared this form my practical experience and knowledge from my working there for 3 month internship. This whole report is a pictorial report where I have briefly discussed SWOT analysis of Rupali bank. To prepare this report more precisely I have used both the primary source of data and secondary sources of data. For primary sources I have taken the opinion of the customer and employees and staff of the Dhanmondi corporate branch and for secondary data I have taken information from the ministry of finance, Bangladesh bank, Wikipedia and the prospectus and working manual of Rupali bank. There are four chapters in this report. The first chapter of the report contains the introductory part including the topic of the report, origin of the report and background of the report, objectives of the report mainly general objective, broad objective of the report, and specific of the report. It also contains methodology of the report and limitations that I had to face while preparing the report. The second part of the report of the report is combined of information from organization in this report the organization is Rupali bank limited mainly mission, vision. corporate profile , growth of performance, growth of branches , profit for 5 years, logo of Rupali bank and services of Rupali bank and subsidiary companies of Rupali bank . The third section of the report contains the SWOT analysis of Rupali bank, the frameworks of SWOT analysis. The advantage and disadvantages of SWOT analysis and PEST analysis and porter’s five force model analysis and ratio analysis in order to prepare the SWOT analysis more properly. The fourth and the last section contain the findings and recommendation and conclusion and acronyms used in this report Rupali bank has been established in 1972 after the independence of Bangladesh. Rupali bank is a merger of three banks in East Pakistan. These banks are Muslim banks limited, Australasia banks limited, standard banks limited. Before arriving as a state owned bank. It worked as a nationalized commercial bank. Rupali Bank has 554 branches all over the country and they have representatives all over the world. The main goal of Rupali bank is to provide banking services among all people of the country. Rupali bank has been trying to understand importance of saving to rural people. Rupali bank has offered more interest rates than other banks to attract people to open savings account, FDR, DPS account. The main reason is this thing to make people save money so that they can use the money in serious occasions and they don’t have to take loan from other bank and institution and people at a high interest rate.