Managing Digital Marketing: A Study on Hemas Consumer Brands Bangladesh Limited

Abstract

Hemas Consumer Products Brand (PVT) LTD is FMCG and its current products are Kumarika oil, soap and shampoo. This report will describe how Hemas gets Kumarika is one of Hemas' leading brands of consumer brands. It is available in the market and its market share is skyrocketing and fearlessly competing with other brands. Kumarika is a leading brand in the market in Bangladesh and a well-known brand enjoys a strong position in the market. Hemas uses different means of consumer promotion and trade to gain more market share. They promote their products in almost 11 countries. . Customers are further rewarding this brand for its effective promotion strategies during the internship period. This is the digital marketing of the social networking pages of Kumarika, YouTube, Facebook, Instagram, which creates a greater consumer commitment to social networks and their great lifestyle. short films, web series, and contains the lessons learned during the internship program. It includes final statements, which are a summary of the report and some suggestions for the organization based on the problems identified during the internship program.