An Internship Report on Retail Survey of IGLOO

Abstract

This report is prepared on Igloo Ice-cream Limited a concern of Abdul Monem Limited (AML). It illustrates an overview of Abdul Monem Limited, the largest conglomerate of Bangladesh and the analysis of Igloo retail survey-2018. Abdul Monem Limited is the largest conglomerate of Bangladesh. They started their business operation even before the independence of the country. Though they started their journey as a construction company, later on, their success in that business led them to be the largest conglomerate of the country. Igloo Ice-cream is one of their successful sister concern that is conducting business successfully ever since they established. Igloo is considered the top ice-cream company of Bangladesh since its birth. Today they are leading the industry with more than hundreds of ice-cream flavors. Recently they have added more wings to Igloo, Igloo dairy products, and Igloo foods. Today, Igloo is facing intense competition in the market, as the competitors in the market have increased over the past decades and are challenging them in every possible segment of the market. To remain competitive and to hold a sustainable position in the market, Igloo has conducted “The Igloo Retail Survey-2018” to find out their lacking and weaknesses. The interns were hired under the marketing department to conduct this survey. The interns were responsible for conducting the survey throughout the Dhaka City, and later on, they gave their feedback and possible solutions for the problems they identified while the survey took place.