American Express Card of The City Bank Limited
Islam, Samiun Basri
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The internship program report is prepared on the American Express card of City Bank Limited. And this report is covered about the American Express Cards of City Bank Limited. The report is made of using both primary and secondary data. During the study, it is found that City Bank Limited has a strong based of products. From all the products American Express Cards highlighted here as the topic of the report is American Express cards of City Bank. City Bank has verities of AMEX card like-, American Express Gold Credit Card, City Bank American Express Platinum Credit Card, Agora American Express Card, and American Express Green Blue Credit Card. They have some membership facilities that are included in this report. They also have good asset product like CITY CARD, SME, etc. At present, it's market position is 4 in the case of profit. They are also taking some initiatives to achieve their goal. This internship report contains background, scope, objectives, and limitations of the report in chapter one. Chapter two is about the methodology of the report that consists of the information collection and analysis procedures that are being used in the report. Chapter three is about the organizational profile of the bank where the bank’s background, its mission, its vision, objectives, and SWOT analysis are being discussed. The most important chapter of this report is chapter four, which is the findings and analysis of the report. In this chapter, I have described the various credit cards of American Express Cards of City Bank Limited. Later the benefits of each card are discussed as well. Chapter six is about the recommendations and conclusion part of the report where few suggestions are shared for the betterment of the card section of CBL from my academic knowledge. Hopefully, the suggestion will help to overcome the current crisis related to CBL credit cards.
- Marketing