Banking System: Emphasis on E-Banking & SME Banking Prospect of NCC Bank Limited
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National Credit and Commerce Bank Ltd. holds a distinctive history of its kind. The organization started its journey in the money related sector as an investment company back in 1985. The purpose of the company was to prepare assets from within and invest them in such a way to develop the country's Industrial and Trade Sector and playing a stimulus role in the development of the capital market too. In stepping into 24th years of committed service, the Bank always have confidence in that profits are not the fundamental aphorism of a bank, which is absolutely for a short period, yet values are perpetual. Their purpose is not just to make more profit but to make sure an economical business development for their valued shareowners, satisfying the growing needs of their demanding customers and other shareholders. At present NCCBL has 106 branches (including 8 SME/Agri branches) so far to supply financing, speculation, guiding, underwriting among guarantee, portfolio management, etc. along with traditional banking. NCC Bank Limited has already established a favorable reputation in the banking industry of the country. It is one of the leading private sector commercial banks in Bangladesh with 72 ATM booths all over the country. NCCBL ATM Network has attached with NPSB Network. Therefore, cardholders can enter any ATMs of all banks in Bangladesh acknowledge Dutch Bangla bank fast track ATM booths. NCCBL Internet Banking provides a locked and advantageous service for customers to deal with their money, 24/7. With NCCBL Internet Banking, they can go through banking activities on the web. This incorporates checking their balance, seeing proclamations for the time being, etc. The Bank also provides 24/7 Phone Banking & SMS Banking facilities along with Smart Pay and NCCB Sure Cash. NCCBL has disbursed about Tk. 855.79 crore in Small & Medium Enterprise sector up to the year 2009 out a portion of its total loans and advances figure of Tk. 4633.27 crore. The portion invested in the SME sector is about 18.4% of the total loan exposure. But the amount invested in the SME sector compared with other sectors is not satisfactory. To invest more in Small & Medium Enterprise sector to donate in national economic development, NCCBL needs to set up more SME service centers to the isolated rural areas. Marketing policy of NCC Bank Limited is very poor. NCCBL has introduced several products and services as per the requirement of the business and individual’s people. But the highlight of the product by using proper marketing channel was absent. The Bank should give more observation to an advertisement for creating more eye-appeal among its customers, which is helpful to gather more deposits and grow investments scope. That’s why NCC Bank should be more careful to understand the importance of an advertisement in various media like TV, News Paper, Internet, and Billboard.
- Marketing