Social Media Marketing: A study at the Texort Digital Marketing

Abstract

Social media marketing is a powerful weapon for the business of all categories to reach prospective customers. It is a form of internet marketing to create and share a particular brand message on social media networks. Prime activities include posting text message and image updates, video clips and other contents that drive audience engagement who are connected.

This study is done on social media marketing in connection with the Texort Digital Marketing Agency. In this study, six areas are examined whether they are practiced properly at the Texort so that success in social media marketing is achieved. A survey questionnaire was administered and data were collected from 120 respondents. Results show that for the success in social media marketing, consistency and frequency, brand value, personal touches, follower engagement, and analytics are very important.

Based on the findings several important insights are instituted including- • Without social media marketing, increasing brand value and the business horizon is totally a tough job. • Audience engagement is not always preferred. • Other media communication is equally important in addition to social media marketing. • Dynamic analytical ability is required to enjoy the full benefits from social media marketing.