Business-to-Business Customer Relationship Management -A Study on Diamond Consolation Product

Abstract

Customer relationship is the activities to develop and maintain a trusting and long-term committed relationship with the target customers for mutual benefits. This report is based on business-to-business customer relationship at the Diamond Consolation Product Ltd. This study identified several areas which are important in building and maintaining the relationship at the business to business context. In the volatile business environment, having a sound customer base is important for any corporation. In this regard, relationship management plays its key role to manage a satisfied customer base. In this report, we describe the commercial and commercial trading system on the six pillars and the three key components of the client's system.

Chapter one includes background, purposes of the study, methodology, scope, and limitation of the study. Chapter two describes the company overview including features of the company, vision, mission, company objectives, and products marketed into the Bangladeshi market. Finally, findings and conclusion on the business-to-business customer relationship management at the diamond consolation product are given along with the success factors which depend on business-to-business customer relationship.