Revealing the Communication Mix of Spectrum Engineering Consortium Ltd.

UIU Institutional Repository

    • Login
    View Item 
    •   UIU DSpace Home
    • School of Business and Economics (SoBE)
    • Business Administration (BBA)
    • Internship Report (BBA)
    • General
    • View Item
    •   UIU DSpace Home
    • School of Business and Economics (SoBE)
    • Business Administration (BBA)
    • Internship Report (BBA)
    • General
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Revealing the Communication Mix of Spectrum Engineering Consortium Ltd.

    Thumbnail
    View/Open
    Intern-Report-of-Hossna-Ara chowdhury_edited.docx (2.001Mb)
    Date
    2019-04-17
    Author
    Chowdhury, Hossna-Ara
    Metadata
    Show full item record
    Abstract
    It was a great opportunity for me to attain the intern opportunity in Spectrum Engineering Consortium Ltd. as it is one of the largest IT companies in Bangladesh to provide peace of mind and quality goods and services to its value-oriented clients around the world. Spectrum has been a major player in the development of IT infrastructure in many industries in Bangladesh over the past 20 years. During the internship period I have learned and observe how the company promote itself to the Bangladeshi market as well as to the abroad. Then, I have decided to reveal the ideas of marketing communication mix of Spectrum in my internship report. The title of study also suited with my BBA-marketing concentration. So, it meets my educational experience with the real life experience. Marketing is a broad business function that includes product research and development, marketing and distribution processes and awards, and communication or promotion. The communication mix refers to specific methods used to promote the company or its products to specific customers. Some representations of the communication mix include five elements, while others add sponsorship for the sixth event. The report is concentrated on the communication mix of one of the largest IT company of Bangladesh and deliver the ideas how the company called Spectrum Engineering Consortium Ltd promotes the company into the Bangladeshi and international market. The First chapter is going to share the basic ideas of this report that includes information about IT industry, scope of the report, core objectives and limitations of the report. The Second chapter is the methodology part of the study and the Third chapter is going to portray the organizational overview of the report. Most importantly, in the Fourth chapter, the communication mix of Spectrum have been discussed with the five element of the communication mix. Last but not least, in the fifth chapter I have shared some suggestions for the betterment of the spectrum’s promotional mix. I hope the suggestions will help marketing executives of Spectrum to improve the company’s communication mix.
    URI
    http://dspace.uiu.ac.bd/handle/52243/1011
    Collections
    • General [1404]

    Copyright 2003-2017 United International University
    Contact Us | Send Feedback
    Developed by UIU CITS
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Copyright 2003-2017 United International University
    Contact Us | Send Feedback
    Developed by UIU CITS