Marketing Strategy of Borak Real Estate

Abstract

Borak Real Estate is one of the leading developing companies in Bangladesh. It is creating its brand image day by day by providing not only modern architectural buildings but also sophisticated interior designing for their clients. Borak Real Estate never compromises with its design and construction products quality. Their main concern always is the safety of their clients. So clients are also very much depending on them. Consequently they can build up a very good relationship with their clients. Borak Real Estate is a local developing company and it is working locally. So it has a strong brand image as well as a strong business network all over the country.

I have prepared this report primarily to Determining the Client Satisfaction of Interior Designing at Borak Real Estate in Dhaka. Customer Satisfaction is the states at which the requirements are fulfilled in a way that meets the expectation of them and the after sales services are taken care of. To determine clients’ satisfaction level I have discussed here the Client Satisfaction Tools and Strategies in elaborate way. For that I have analyze the target market, segmentation, positioning of Borak Real Estate. Client expectation and perception of Borak Real Estate, building relationship with their clients, listening clients requirements, service recovery, role influences are analyzed here briefly. Then the strategies of minimizing gap to satisfy their clients.

I have done a research here to determine marketing strategy of Borak Real Estate. For that I have to interview 20 clients and analyze the data. At last the findings by analyzing these data have been described here also. By that a scenario of clients’ satisfaction of Borak Real Estate has been shown here.