A Study on the Smartphone Buying Behavior of Consumers in Dhaka City

Abstract

Smartphone is the part and parcel of our lifestyle nowadays. One person even a lower middle class person in every colony thinks about buying a smartphone or holding it in their hand. The era of technology has come this far to implement and develop new strategies to grab the market of technology for creating a better position in the competitive marketplace. By producing more than hundred million smartphone every year from various manufacturers such as: Samsung, Apple, OPPO, Huawei, Xiaomi smartphone industries gradually gaining on the leading earning positions in the international economy. Even in Bangladesh in the late 2009 smartphone has been establishing its name and becoming a popular word in people’s conversations. There were few good Bangladeshi but Chinese manufactured brands like: Walton, Symphony that have also been trying their best to understand the Bangladeshi smartphone consumer’s buyer’s behavior. There is a huge market and consumer behavior analysis toward this smartphone buying techniques and their overall characteristics while choosing a particular brand from their choice. This device or product to specifically say has a huge market value in current situations. That is why this smartphone buying trend will always be researched and analyzed by the smartphone buying industries.