|dc.description.abstract||Digital marketing is booming so quickly. All most every company is turning into digital from the manual mood. It is much better, easier and faster than the manual way because of the advancement of technology like a smart phone, computer, internet and many more. In Bangladesh, the e-commerce sector is also growing fast. On the other hand, as we know that a multipurpose cooperative society is solving each other’s financial problems. At first, when this idea was launched it was mainly focused on farmers, fishermen or people of rural areas but after its success, it attracts itself in a new way in urban area also. In rural areas cooperative society was needed to get a little better financial shortage through sanction loan, this is the situation where cooperative society members get help from their savings. They don’t face the problem of not having money on the time when they need money so badly. But day by day these types of organizations have lost the trust of people and market because of less management, lack of transparency, lack of trustworthiness, less financial assessment etc. So after realizing and investing all these factors, RAETCO Ltd. has decided to launch a multipurpose cooperative society and to help people financially like before.
I had joined RAETCO Ltd. as an intern and being a student of the school of business, my supervisor has assigned me to conduct research on launching the multipurpose cooperative society project with digital marketing process and finding the gaps and come up with some solutions. This is a new project, and I got the opportunity to work on it from the very beginning. Meanwhile, I also get to know many more things about the reality of the workplace and digital marketing tools also. In my research, I have found many more gaps that can be so challenging for a newly launched digital multipurpose cooperative society. So here I have also come up with some recommended solutions that can be followed to fulfill the gap along with minimizing the risks also.
Before coming up with any direct conclusion with this report it must be needed to consider that this report has been made with limited data access and within a very short time period. Still, this report may be helpful for any further studies or any research about the digital marketing strategy of multipurpose cooperative society. ||en_US