|dc.description.abstract||The Readymade Garments Industry is leading foreign currency earning sectors of Bangladesh. The objective of the study is to develop the concept about the various aspects of the success & marketing process of the garments industry. To attain the knowledge about Textile Marketing activities of Consumer Knitex Limited. The source of data or information we separated into two parts that are primary and secondary source. In the primary source data are collected directly from Consumer Knitex Limited by personal interview and observation. Secondary data are collected through different website journal and textbook, BGMEA, BTMA and other data also collect by going various buying houses.
The annual export income of garments sector is driven from two sources one is Export Oriented Knit Garments and others is knit wear. Consumer Knitex Limited is a 100% Export Oriented Knit Garments Industry. Consumer Knitex Limited exports various Oriented Knit garments in foreign market. The company makes T shirts, Polo shirt, ladies scart, tang tops, baby dresst, and others for U.S.A, U.K, Holland, Germany Europe, England and others countries. They utilize cutting edge hardware to deliver quality pieces of clothing item. They have a vision and the vision is profit maximization. The merchandising philosophy of Consumer Knitex Limited is to keep good relation with their buyers.
Our company maintains a good relationship with every buyer. Dedicated and responsibility support is their fundamental technique. They generally endeavor to fulfill their purchasers. In this point of view the merchandiser dependably endeavor to do their marketing exercises in due time. The merchandiser of our organization is encountering individual. The organization ought to enhance their item quality, pressing framework, inside condition, and other marketing exercises to fulfill their remote purchasers. The report helps the reader to know about the merchandising activities, practiced in Consumer Knitex Limited and the buyer satisfaction level towards the merchandiser. The management of Consumer Knitex Limited can also benefit from this report by knowing the shortfalls of merchandising activities on buyer satisfaction.||en_US