|dc.description.abstract||This internship report is written by me as a requirement of completing my BBA degree. The report is on the ICT industry and Nascenia IT ltd. Here I have tried to analyze the industry, the company I have worked in, my experience as intern in the company and recommended how they can improve more.
In this report, I have done a PESTEL analysis of ICT industry and identified economic factors, technological factors, political and legal factors, barriers, buyer and supplier power, threat of substitute and industry rivalry. The most important challenge of this industry is to create skilled human resource. As the government now patronizing this industry there is ample opportunity to make a profit by entering in this opportunity.
Nascenia IT ltd. where I have worked for 3 months as an intern is a registered company and has been in this industry for 8 years. They became a team of over 70 members from the founding 3 members. They have done some work for overseas and have some internal products to maintain a steady growth. Their customers are mainly from some countries of Europe, USA and now Japan. The main strength of Nascenia is that they hire only skilled people but the number is not too high which is also their threat. They have the opportunity to gain much more from this industry if they use their marketing strategy correctly. Power shortage, network problem are the common issue of Bangladesh and they work as a weakness for Nascenia as it hampers their productivity and deliver their work on time. One major step to meet the challenges and opportunities is to reduce the employee turnover ratio and hire more skilled people.
For the improvement of departmental operation I have recommended that they should their internal system more friendly to employees and improve their networking system. For self-improvement I have recommended to increase typing speed and work on my nervousness as well as communication skill.||en_US