Effects of Promotional Mix on Sales Performance of ACI Coil

Abstract

ACI Limited is one of the most popular corporate names in Bangladesh. It is the most trusted brand as well as ensured quality product supplier. The report is designed on the basis on my theoretical knowledge and practical experience. It is designed to have a practical knowledge while passing through the theoretical understanding. The report is the result of three months working with ACI Limited. The objective of this report titled as “Effects of Promotional Mix of ACI Coil on Sales Performance” is focused on the overall Marketing mix, sales performance and improving promotional mix of ACI Coil. As their Mosquito Coil products performances are weak than other products the company needs to focus on developing the sales as well as they need to promote their product through the radio, television, newspaper, outdoor advertising and through other media to increase their coil sales.