|dc.description.abstract||After studying various theoretical concepts during the various courses of my BBA program majoring in Marketing, United international University, understanding the realistic implications and applications is the next step in the learning process. The BBA internship program gave me a chance to such advanced learning. At the appointed time of finishing my internship work and while creating this report, I learned a lot about the banking services performed by the Prime Bank ltd.
In the modern economy, consumer banking is the key zone for growth. While the growth in customer numbers in corporate banking portion is getting to be stagnant, new customers in consumer banking are emerging each day. In Bangladesh, consumer banking field is generally new.
This report depends on practical working experience at The Prime Bank Limited as a part my of internship program. The Prime Bank Limited, the first generation bank in Bangladesh appeared in 1995. It was built up with the goal of realizing subjective changes in sphere of banking and financial management. The bank today serves its customers successfully, gathering reserves from the surplus units of the economy as deposit and assembling deposits to the shortage units of the economy as credit. The bank is found to provide a wide range of services to the target market including both consumer markets and business market. Details of these services are explained in the finding part of the report. Today The Prime Bank Limited serves its customers at home and abroad with 117 branches spread over the nation and around three hundred abroad correspondences.||en_US