DIGITAL MARKETING PRACTICES IN BANGLADESH

Abstract

This report illuminates the significance of digital marketing in present era and this report will assistance the reader to get an idea about the importance, recent priority of digital marketing and also concepts of digital marketing. After reading the whole report the reader will able to appreciate the purpose behind increasing digital marketing. Title of the project Report is “DIGITAL MARKETING PRACTICES IN BANGLADESH” and Intentions of the projects are to understand the lifestyle, routines, behaviour, habit, tradition, and ways of converting people towards digital marketing. Methodologies used for achieving these objectives are mainly browsing internet. Main findings of this project are given here. In this era of globalization just know the customers is not enough rather learn customers is important too and try to identify where and how the consumers are most accessible to marketing message. For that marketers must need a united view of consumer likings and prospects across all channels – web, social media, mobile, direct mail, point of sale, etc. Through Digital marketing the marketers collect and use data to create and anticipate consistent, synchronized consumer understandings that will move consumers along in the buying cycle. Bangladesh are being more digitally active day by day and most of companies are using online marketing which Bangladesh will able to compete with other technical developed country in future.