| dc.description.abstract | In the modern era, the human starts his day at 7’o clock in the morning and comes to a
conclusion of his daily activity within 10’o clock in the evening. During this 15 hours, people
spend most of his time out of the home which means he might have his breakfast and
dinner at home, but he/she must get their lunch, evening snack outside their home. This
long tiresome journey might put his standard mental capacity in a halt for a couple of times.
At this point, he feels the necessity of a cup of coffee for plenty of times. This is how a new
concept has been derived which is an alternative trade channel for out of home
consumption.
In any society that believes in continuous development and believes human efficiency can
play a crucial role. Use of alternative trade channel is viewed as a necessary concept for
modern people to ease their effort for relaxation in the ever-changing and competitive
business environment. This paper aims to explore how the system of alternative trade
channel and its implication could play a useful role in increasing the business size, market
share, and consumers. The rapid development of information and communication
technology have prompted many people to actively seek for modernization, diversification,
and extension of ideas which is pertained to creating of new consumers, and it had been
accepted widely that engaging old consumers repeatedly and creating new consumers is
very difficult in this modern business world. Exploring new ways to reach consumers and
extracting the best output feedback from them is also a tool for long-term branding game
plan. | en_US |
