| dc.description.abstract | The City Bank Limited, a FIRST era private commercial bank of the nation, was set up on 28
March 1983. The fundamental exercises of City Bank are Commercial Banking, Corporate
Banking Retail Banking and Islamic Banking. City Bank's items can be extensively characterized
in two groups i.e. Deposit product and Loan product. This report represents the working
experience of an intern of overall banking activities of CBL, which is expresses as a case study.
This study contains the main two customer oriented task of a bank which is General Banking and
the Loan section. These are the widely provided service of CBL. The main objective of the
program is to experience the practical knowledge of banking sector and implementation of
academic education in practical corporate world. The other objective is to know the banking
operation system to deliver the customer service of CBL toward customers. The study is
disclosed as descriptive manner and the data are collected through the practical working
knowledge, discussion with the employees and customers and some from many articles and
annual report of The City Bank Ltd. There were some limitations while compiling the report
from those time constrains was the major factor. This internship report reveals the historical
background, origins of the bank, products and services offered by the bank, procedure of the
activities etc. The mission, vision are also briefly introduced. Based on the observation and
survey with the customer through “City Branch Banking Survey” form, some positive points and
some weak points of their services have been found. City Bank provides so many attractive
schemes and products which are very much beneficial to the customers and by which it can beat
the competitors as well. This bank is highly technology-updated organization, which adopts any
new technology very fast. But there are some issues with the employees when deal with
customers. So, organization can take some initials to train and enhance the motivational level of
the employees. The employee‟s satisfaction level also needs to be improved through providing
different incentives. Moreover, with changing economic condition, to keep pace with, City Bank
has to focus on level of satisfaction both customers and employees and has to provide far better
customer experience through pleasant customer packages. | en_US |
