Competitive Market Analysis of JFWBL (Domino's Pizza Bangladesh)

Abstract

This internship report explores market competitiveness related to Domino's Pizza's marketing issue in Bangladesh's dynamic cities by investigating the technique and process done by Jubilant FoodWorks Bangladesh Limited (JFWBL). Domino's Pizza's entry into Bangladesh in 2019 is the reason for the study, as it allowed studying Domino's extensively about its marketing operations. The study uncovered exceptional possibilities for Domino's Pizza to go into Bangladesh. The expansion approach reduced the number of shops in Dhaka, Narayanganj, and Chittagong, offering the organization a sizable capability for gain. Adapting to neighborhood tastes and options turned into one of the key findings. The study also talked about Domino's Pizza creative marketing edge, which involves augmented reality (AR) in its marketing. During Ramadan, the custom AR-based 'Box e Chorai Utshober Khushi' campaign comprised of a pizza box which would come to life when scanned using a smartphone, bringing the city of Dhaka to life. These virtual advertising efforts have worked: campaigns, including the 'Box of Happiness' provided via influencer partnerships, have been successful. The document also investigated Domino's pricing techniques in Bangladesh. To serve clients, the organization adopted a value-based total pricing strategy, growing merchandise at exceptional charge factors. Finally, this internship report describes Domino's Pizza's marketing strategy formulated for Bangladesh. These are the areas for which the directive highlights the company's success; that is, the company adopted the local taste and used the innovation of technology, did effective digital marketing, and strategic pricing, among others. Therefore, by assuming the recommendations of this study, Domino's Pizza can solidify its sales numbers and move sales generally in the coming years. The results stress the need for localization, digital innovation, and customer-centricity in an industry as competitive as the food service world and provide essential lessons for Domino's Pizza and other multinational companies working in emerging markets.