| dc.description.abstract | This paper examines the prospects of F-commerce in Bangladesh, with a specific focus on the SMART BUY BD platform. F-commerce, or Facebook commerce, refers to the buying and selling of products and services through social media platforms, primarily Facebook. The purpose of this study is to explore the current status, challenges and opportunities of F-commerce in Bangladesh and provide insights on the role of SMART BUY BD platform in promoting F-commerce. The study methodology included a mixed method approach involving both qualitative and quantitative data collection methods. The primary data for the report was collected via surveys on the customers of Smart Buy BD. At the same time, secondary data was collected from different public portals and the website of E-CAB. The output of this report will show that potentiality of F- commercial business in Bangladesh market. The F-commerce business has great potential because of the high penetration of Facebook users and internet users throughout the country. The Platform Smart Buy BD has become a major competitor in the F commerce market in Bangladesh. The business offers friendly communication system, and secure payment system in both cash and mobile banking at the same time as the offers wide range of products with competitive price. However, this study also indicates some challenges that should be addressed to ensure the sustainable growth of f-commerce in Bangladesh market. These challenges include the inefficient logistic system and supply chain framework. Overall, this is Charlie provide meaningful insight about the current and future prospects of Facebook commerce in the country. This report will be informative for businessmen and policymakers to take appropriate actions in different situation in f-commerce industry. | en_US |
