| dc.description.abstract | Square Toiletries Limited is the most renowned and esteemed fast-moving consumer goods (FMCG) manufacturer & seller in Bangladesh. It is a concern of Square Group but its functions as a separate entity. As a branch of the Square Group, Square Toiletries Limited was established in 1988. In 1994, it became a distinct private limited company. As a FMCG manufacturer it hosts 20 different brands, from skin care to household cleaning products. It has two hundreds of distributors all over Bangladesh & with the increasing number of customers their market has also grown exponentially.
This report will give insight of trade program effect on company sales in Square Toiletries Limited. Recently, the sales department at Square Toiletries began hiring interns to give them a glimpse of corporate life and how the sales and trade marketing department of an FMCG company runs.. This internship program gave employee-like experience rather than an internship.
Furthermore, this report will provide sight & overview on Square Toiletries Limited as an organization, its vision, mission, employee practices, their marketing practices & many others. Square Toiletries Limited is an extremely accountable, flat, and transparent corporation. Due to good corporate practice & consumer-based products their products are competing with international brands.
Moreover, there will be in-depth analysis of the trade program strategies of Square Toiletries. It will provide insight on “Effects of Trade Promotion on Company Sales in Square Toiletries Limited''. After conducting the research, it was obvious that trade program methods are essential for hitting sales goals, it is gather the retailer's attraction as well as increase their purchase intensity to meet the sales quota. Additionally, it was discovered that the sales department is not completely dependent on trade program plans because other elements are equally important & trade programs always don’t result in success. However, it is an important factor which has a significant impact in achieving sales targets. | en_US |
