| dc.description.abstract | Marketing plays an important role in the school sector of Bangladesh. It is used to promote
schools, attract students, and build a positive reputation for the institution. Marketing
strategies can include things like advertising in local newspapers and on social media, hosting
open houses and events, and developing a strong online presence. Additionally, effective
marketing can also help schools to establish partnerships with businesses and organizations in
the community, which can provide valuable resources and support for students. Overall,
marketing is an essential tool for schools in Bangladesh to build and maintain a strong
student base, while also contributing to the overall development of the education sector in the
country.
The Modern Child Care (M.C.C) School is an educational institute in Green Square Road,
Dhaka, Bangladesh. The School imparts the best possible education to the students to prepare
them to face the challenges of the world squarely. It respects the individuality of each and
provides a stimulating and nurturing environment while aiming at the highest educational
standard. The main purpose of preparing this report is to identify and evaluating of the
marketing strategy, as well as its general operation and functioning, and the potential
influence that may contribute to the delivering standard quality of teaching service to its
students and growth of the school.
For the purpose of compiling this report, we used a qualitative approach in the form of
interview sessions to gather in-depth replies from general educational and school teaching
sectors in M.C.C School. After analyzing the data, some key challenges have been found
such as limited budget on online campaigns, limited audience, reputation management and
competitive strategies which can be impacted on their growth of the school. In this report,
some suggestions have been provided that can assist to the management team of M.C.C
school to improve their education marketing strategies. | en_US |
