| dc.description.abstract | Unilever Pureit, the world’s largest selling water purifier is the signature brand that falls under
the life-essentials category of Unilever Bangladesh Limited (UBL). One of the key drivers of
this business are the Safe Water Advisors (SWA) who act and advise the people as the face of
the brand in different retail, whole-sale, modern trades, and other regular and occasional
touchpoints. So, efficiency in recruiting and managing these SWAs are very crucial for the
success and growth of Unilever Pureit. In this study, the recruitment process of Safe Water
Advisors, recruitment frequency, training modality and process, the returns on investment
(ROI) from these recruits, relevant problems and solutions have been identified and illustrated
along with some recommendations for the future. On an average, it takes around a month to
complete the recruitment process including application screening, interviews, selection and
training. So, if the right candidates are not hired or trained through an effective recruitment
process, the recruited SWAs will not be able to perform well in their roles or help to achieve
the sales targets. As a result, the attrition rate will be higher than usual and the employee
satisfaction level will be lower. Moreover, when these SWAs will not be able to drive revenues,
the cost related to the entire recruitment process will incur financial loss as the return on
investment will be negative or significantly low. This is why the effectiveness of recruitment
process for the SWAs is very important to measure on a regular basis. In addition to driving
the effective recruitment process, it is also important to identify the new avenues by conducting
research in order to maintain the recruitment efficiency based on rapidly changing business and
human resource skills requirements. In order to keep the recruitment cost lower which is an
important factor for recruitment, it is essential to determine the best medium of sharing hiring
advertisements, organizing assessments at a rented space or online, assessment process and
structure, training process and modality, etc. in such a way so an organization can find the most
suitable talents in a cost-effective way. | en_US |
