| dc.description.abstract | RedX Logistics, a sister concern of ShopUp, is one of the fastest-growing logistics companies in Bangladesh. It has started its journey in 2020 and clientele ranges from small entrepreneurs to the giant brands of Bangladesh. RedX aims to transform Bangladeshi businesses with tech-first logistics solutions. It offers B2B, C2C, B2C, C2C, or P2P nationwide coverage. RedX offers Three types of services such as Inside City, Suburban, and Outside city. It follows a hybrid model to manage its delivery vehicle fleet. For delivery Inside Dhaka city, RedX uses its own delivery trucks and vans but for suburbs and outside Dhaka city it takes transportation on rent. The direct competitors of RedX are Pathao, Paperfly, and Shundarban. There are many companies that have digitized logistics systems. But some of them are stronger in maintaining the Service Level Agreement (SLA), the number of transports, investors, price, etc. on the other hand some companies are not digitized but they have huge capital and transportation systems. Regarding its target marketing strategy, RedX segmented the market for two types of businesses such as small and medium entrepreneurs and large enterprises. Its main targets are e-commerce sites that provide a bulk number of parcels. Some manufacturers and industrial companies are targeted by RedX when it comes to weight-related profits. It has already made the positioning in the targeted customers. Whenever an online shop is looking for a delivery partner the name of RedX comes first. With respect to the marketing mix program, RedX is providing intangible services to the customers by giving product dispatching services to them. RedX also focused on this strategy and chose to focus on Neutral pricing to compete with their competitors. The price of RedX is basically the delivery charge of delivering a product. It is giving logistics service so they have their hub in 64 districts and also they have multiple hubs in some districts. RedX logistics focused more on social media advertisement to attract their customers. This report contains an overview of my internship at RedX Logistics Limited. In the very first phase of the report, It covers the core values of the company and departmental overall responsibilities as well as the management hierarchy. Moving forward the first chapter will take you to the tour of the product portfolio, service overview, revenue model of this company. Customer insights detail will be found on the very next chapter of this report, their demographic, occupation, and detail behavior, which will lead you to know the depth of customer base of Redx. The Next Chapter is about my role (Account Manager Intern) in this company, my learnings, Job Responsibility, and Different Prospect of Job. I described all these terms in accordance and with detail which will lead the readers to have proper visuals of the role I was in. Then I finally have concluded my report with a solid Recommendation which includes overall impactful thoughts and other summarized information of this report. | en_US |
