| dc.description.abstract | Food and beverage manufacturing is a fast-growing business in Bangladesh that employs a
significant portion of the population. About 246 medium-sized food processing enterprises
exist in Bangladesh, and about 8% of the entire industrial workforce is dedicated to
promoting these businesses.
Square Food and Beverage Limited (SFBL) has established a solid presence in the industry
via the provision of high-quality goods and services in a very short period of time. An
emphasis on quality, the use of sophisticated technology, the development of human
resources, and the launch of new goods for the expanding markets have given the firm a
leading position in its field. I have completed the study on “Marketing Activities of SQUARE
Food & Beverage Limited”. The main purpose of the study is to identify the factors that
influence the growth of Square Food and Beverage Limited in the competitive market edge. It
is being utilized Porter's five force model as well as a SWOT analysis to establish the factors
that influence to Square Food and Beverage Limited for leading the market in food &
beverage industry as well as to determine the factors that affect its growth of the business of
SFBL.
The first chapter includes an introduction part such as background study, objectives, scope,
limitations, and methodology of the report.
The second chapter includes the literature review part. It is the purpose of this chapter to
provide information collected from relevant literature addressing the subject matter of this
study.
The third Chapter deals with the overview of SQUARE Food & Beverage Limited, its
strategic plan, brands items, departmentalization, management system, and operational
system.
In fourth chapter, I have explained the Porter's five force model, SWOT Analysis, STP
Process (Segmentation, Targeting & Positioning) and application of Marketing Mix strategy
of Square Food & Beverage Limited.
On the basis of analysis part, some obstacles for marketing activities are highlighted in
chapter five and added some recommendations. Finally, I have concluded this report in this
chapter | en_US |
