| dc.description.abstract | Grameenphone Limited is one of the leading telecommunication company in Bangladesh
that serve largest number of customers. In 2020, Grameenphone Ltd. Earned revenues
of BDT 139.6 billion, which is 2.8% annual de-growth. Along with its revenues, there is
also an increase in the subscriber during the year, which have grown of 3.4% from the
end of the previous year. Although there were unprecedented challenges amidst the
COVID-19 pandemic, even after so much, we have achieved several milestones. During
this time it has solved multiple regulatory issues. Thus they were successful in managing
efficient operations and expanding it all over Bangladesh. Even during this uncertainty
that remained due to COVID-19, they were very much committed in utilizing their
organizational expertise in creating unique products and services and striving to meet
the demand of their customers.
They are trying their level best to increase its network coverage as they were spending
BDT 4.0 Billion (excluding license & lease) for it. Thus In this, I have given an overview
of Grameenphone ltd were I have discussed how GP work as a platform in term is of
their core objective, their values, and also their strategy that help them to go beyond with
customer’s needs. Moreover, I have done industry analysis on the overall telecom
industry so that I can identify the current position of GP in recent times over its
competitor. After doing a proper evaluation on the overall performance of
Grameenphone limited it have been found that their first priority is their customer and
according to their customer choice they change, update and modify the way of doing
their business..
At last I have recommended some suggestion to Grameenphone Limited so that they
can achieve service excellence as well as can develop their service quality. | en_US |
