| dc.description.abstract | Perception is the process by which people organize the patter of any stimulus (here Eleven Fashion
House) and develop a meaningful picture of that stimulus. The aim of this study is to find out the
inner aspects of reviewers’ comments with regard to Eleven Fashion House. The findings disclose
that in a rapidly garments industry, Eleven Fashion House has come-up with a reliable name for
merchandising. Strong network, turning towards quality and devoted employees are the main
causes of its prevalence. Eleven Fashion House is dedicated to gratifying the need by proposing
commodities. Eleven Fashion House aims to increase the overall market share in the upcoming
years. It has proudly positioned itself favorable and eco-friendly for their consumers. Eleven
Fashion House is providing excellent after sales service that has contributed in such a manner to
build this image in customers’ heart. Since its motive to serve middle-income people, their product
price is relatively lower than their competitors’. This competitive pricing strategy helps Eleven
Fashion House especially in a price sensitive environment. Recently Eleven Fashion House has
tumid their promotional operation by organizing many national sports events. Another finding
stated that for achieving the position of market leader, Eleven Fashion House would face challenge
from exotic brands. Moreover, also the rapidly growing customers demand for clothing products
may put arc on Eleven Fashion House. The company has adopted the strategy of market
penetration, product development and market development strategy for further enhancement.
Important findings from this study highlight that for a merchandising activity, buyers give more
emphasize on Product quality, Product availability, Product distribution, Customer review,
Customer service, and Product price, and Product attributes/benefit, Product design, Word of mouth.
Based on the findings several recommendations are suggested whose application may
increase the efficiency of Eleven Fashion House operations. | en_US |
