Browsing Marketing by Author "Kundu, Santa"
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The Impact of Brand Authenticity on Brand Equity: A Study on Mobile Telecommunication Services in Bangladesh
Kundu, Santa (2019-11-30)The main topic of this report is to measure the influence of Brand Authenticity (BA) on Brand Loyalty (BL) and Overall Brand Equity (OBE) in the context of mobile telecommunication services in Bangladesh. In this report, ...